Blog

In the ever-evolving landscape of digital commerce, AI has moved beyond being a mere buzzword to become a fundamental driver of customer experience and business growth. As we've observed through our work with hundreds of brands across Europe, the integration of AI technologies is rapidly transforming how online retailers interact with their customers, manage their operations, and drive profitability.

The ecommerce landscape is rapidly evolving, and with it, the expectations of customers regarding delivery times and shopping experience. Smart logistics represents the next frontier in supply chain optimization, combining advanced technologies like drones, autonomous vehicles, and micro-fulfillment centers to create a more efficient and customer-centric delivery network.

The Barcelona Fashion Summit 2025 brought together industry leaders to discuss the future of fashion in a rapidly transforming landscape. At Reveni, we were honoured to support this event and be part of key conversations around innovation, consumer shifts, and growth strategy.

More and more brands are being born with sustainability at their core, focusing on fibers, materials, and processes that not only care for the environment but also leverage technology to improve operations and promote responsible consumption. Today, we want to discuss this crucial topic and share some brands that are transforming the fashion landscape in the United Kingdom.

Reveni has transformed Oneskee's returns process by automating exchanges and enhancing the customer experience, while strengthening its commitment to sustainability through initiatives like carbon footprint reduction and tree planting per order.

The idea of launching an ecommerce often arises quickly. You think about the product, its design and manufacturing, how the website will look, the purchasing process, the marketing strategy… But little time is spent planning return and exchange processes. Here are 4 key points you need to consider when defining your reverse logistics processes.

Black Friday and Cyber Monday 2024 broke records with $11.5 billion in sales on Shopify, a 24% increase compared to 2023. In Spain, online sales grew by 4%, and instant exchanges doubled the percentage of exchanges compared to returns (38% vs. 22%). Mobile traffic accounted for 80% of visits, and generative AI boosted conversion rates by 9%, highlighting the impact of innovation in commerce.

Reverse logistics can become a strategic driver for ecommerce. Implementing instant refunds and exchanges boosts the repurchase rate by 35%, shortens purchase cycles, and increases the average order value by 19.5%, enhancing customer experience while optimizing operations. A key solution to maximize profitability and turn challenges into opportunities.

When an e-commerce business aims to increase its conversion rate, strategies and actions typically focus on optimizing paid campaigns, improving the website, and even the purchasing process. However, the impact of post-sale services on conversions is often overlooked.