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How to launch an ecommerce from scratch
Starting an ecommerce from scratch can be an exciting adventure, but it’s also full of uncertainties. From the beginning, you’re likely to have many questions about how to start and grow because the goal of any ecommerce is to grow year after year. For all these reasons, here are 10 key points you should keep in mind when launching your ecommerce. Let’s get started!

How to improve your brand perception through reverse logistics
One inevitable aspect of every ecommerce business is that customers will want to return or exchange products. This is inherent in the very nature of ecommerce operations. Unlike physical stores, where customers can see, touch, and try on products to ensure the correct size, in ecommerce, this is not possible, making returns unavoidable. However, what you can do is turn this challenge into an opportunity for your ecommerce business.

How instant exchanges help you reduce returns
No one and nothing can prevent returns from happening in your ecommerce. However, you can optimize the process to improve both your operations and provide a better experience for your customers. This is where instant exchanges come into play.

Why you need to foster customer loyalty in ecommerce
In the ecommerce sector, both customer loyalty and acquisition are crucial, but their importance can vary depending on the business model, target market, and the phase the company is in. Before discussing which strategy ecommerce businesses are focusing on today and why, let's explore the pros and cons of each approach.

3 reasons why you need to offer instant exchanges
Making return policies more flexible should be a priority for brands. Offering different collection options, various return methods, and establishing an exchange policy are things to consider when optimizing the reverse logistics process. In this post, we will focus on instant exchanges and give you 3 reasons why this is an operation you need to activate in your ecommerce right away.

How does a bad post-sales experience affect you?
A bad post-sales experience can cause 9 out of 10 customers who have already purchased from you to never do so again. In other words, poor post-sales service directly impacts your repurchase rate, leading to a loss of profitability for your business.

What is reverse logistics?
In ecommerce, reverse logistics refers to all the processes and strategies involved in managing the return of products from the customer back to the brand or warehouse. This aspect of logistics is crucial due to the nature of the ecommerce sector, where consumers typically buy products without seeing and touching them in person. As a result, returns in ecommerce are common.

The relationship between profitability and returns management
The connection between profitability and returns management is direct and crucial for the financial health of an ecommerce business. Many brands overlook the processes and costs associated with reverse logistics, only to see their profitability significantly decline as their operations scale. To prevent this, here are five key aspects you need to consider to maximize profitability by optimizing your returns and exchanges process.

How to turn your returns into a loyalty lever
This year, brands have a clear objective: to be profitable. Achieving this will not be easy, especially if they put all their attention on customer acquisition. Therefore, working on loyalty is going to be a priority for ecommerce companies that are committed to taking care of their customers and generating a loyal customer base.