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Tailor: Reveni's Agentic AI

Tailor is Reveni's conversational AI agent that accompanies customers throughout the entire shopping journey, from resolving sizing doubts to managing shipments and returns, available 24/7. Unlike a traditional chatbot, it knows the inventory, the customer's history and the brand's identity, acting as a fully personalized assistant. For internal teams, it also works as an analyst, delivering insights on returns, friction points and logistics performance without manual reporting.

The confirmation email is no longer enough to build loyalty in ecommerce

Post-purchase silence is costing you customers. Real-time is already the standard everywhere else, but most brands still send a confirmation email and go quiet. The ones building real loyalty aren't delivering faster — they're communicating smarter.

Navigating the Tax Minefield of International Returns

International returns aren't just a logistics challenge — they're a tax and compliance maze that costs brands more than they realise. In this article we break down the most common questions around duties, VAT recovery, and customs documentation, and share what actually works. Because managing returns well isn't just about cutting costs. It's a competitive advantage.

Navigating Global E-Commerce in Uncertain Times: Building Agility into Your Infrastructure

Uncertainty in global commerce is no longer the exception — it's the norm. This article breaks down how to build a cross-border e-commerce infrastructure that can adapt to tariff shifts, logistics failures, and new regulations without breaking the business. Four key pillars: multi-node fulfillment, real-time visibility, modular technology, and contingency planning.

Your customer just requested a return. Do you trust them?

Turn every return into a retention opportunity. A real-time risk model evaluates each request individually, instantly refunding your best customers and eliminating the friction that drives them away for good.

Why your customers return items and what you can do before and after

Returns in online fashion are rising due to preventable issues, especially poor product descriptions and lack of sizing clarity. Bracketing increases costs and reflects customer uncertainty before purchase. Handling returns well—before and after—turns a problem into a loyalty-building opportunity.

Turning Strategy into Action with the Policy Rules Editor

Turn your customer strategy into real execution. The Policy Rules Editor lets teams define, test, and run business rules without engineering, making it easier to act on customer data and improve retention.

Key takeaways from the latest eCommerce workshop: logistics, sizing, and returns

A workshop was organized with brands such as Scuffers, Seasons by Macabla, and Hand-over to address the current challenges facing fashion eCommerce. It was a highly practical session, focused on day-to-day operations: international logistics, returns management, and sizing. A valuable space to exchange ideas with clients and identify some of the industry’s main concerns.

How to tackle bracketing without hurting customer trust

Bracketing happens when shoppers order multiple sizes to try at home and return what doesn’t fit, mainly due to low confidence in online sizing. To reduce it without hurting trust, brands should improve fit information upfront and offer fast exchanges when sizing is wrong.