Imagine a brand in full growth mode. It has managed to establish itself in its home country, starts appearing in the media, orders increase, and its name no longer feels unfamiliar on social media. That moment when the team feels “this is it,” when they know they need to go further.
But growth is never just a matter of wanting it. Growth requires something deeper. It’s not only about deciding to take the leap, it’s about having the resources and infrastructure to sustain it.
This is the story behind the integration of Wayflyer and Reveni. Because every brand, at some point in its journey, faces the same question: how can we grow globally without draining cash flow and without letting operations spin out of control?
The turning point every brand faces
For thousands of ecommerce companies, the moment they decide to expand often comes with a mix of excitement and uncertainty:
- New audiences
- New countries
- New channels
- New expectations
But also new costs that didn’t exist before (like duties) and new risks (like the unpredictability of operating abroad).
Global ecommerce is growing faster than ever: in 2025, more than 22% of all retail sales worldwide are expected to be online, and cross-border commerce will surpass $6.1 trillion. Brands are well aware of the opportunity ahead: 4 out of 10 European companies say their main growth in 2026 will come from international markets.
The challenge is that expansion requires two things that don’t always arrive at the same time:
- Liquidity to accelerate.
- Operations capable of keeping up with that pace of growth.
Wayflyer and Reveni were each created to solve one side of this equation. Their integration is the natural result of a shared vision: supporting brands through the leap that defines their future.
Wayflyer: financing that fuels growth
Before entering new markets, almost every brand hits the same roadblock: “We don’t have enough budget right now.”
Expanding means:
- Having more inventory.
- Increasing marketing campaigns.
- Investing before seeing any real return.
Wayflyer quickly saw that this bottleneck was holding brands back from innovation and growth. That’s why they built a flexible financing model that allows brands to accelerate without compromising their cash flow.
In practice, it’s like finally finding the oxygen a brand needs to run faster, smart capital that grows and adapts to the real rhythm of the business.
But growing faster means nothing if operations aren’t ready
Here’s where the second part of the story begins.
When a brand enters new countries, it discovers a level of complexity rarely mentioned in headlines about international expansion:
- Customs holding shipments
- Duties that vary by product
- Documentation that changes country by country
- International returns that multiply costs
- Frustrated customers facing timelines outside the brand’s direct control
- A lack of visibility into what happens beyond their own stores and website
59% of European brands admit their operations are not ready for international growth.
This is why Atlas was created, Reveni’s solution that connects all international logistics into a single system: taxes, duties, documentation, cross-border shipments, reimports, costs, routes, visibility… Along with Returns Global, it gives brands full visibility of their logistics within one unified platform.
The convergence point: when financing and logistics align
The integration between Wayflyer and Reveni brings together the two pieces brands need to grow quickly and safely, exactly what today’s market demands. Wayflyer provides the ability to invest; Reveni provides the ability to operate. Together, they create a more stable, faster, and more scalable path for any brand aiming to compete beyond its home market.
Sean O’Toole, Head of Global Partnerships at Wayflyer, explains it perfectly:
"Our integration with Reveni is a direct reflection of Wayflyer's commitment to supporting the sustainable growth of ecommerce businesses. By combining Reveni's powerful tools for managing returns and exchanges with Wayflyer's flexible and fast financing, we are creating a seamless experience for our shared customers. The goal is simple: to help eCommerce operators turn a traditionally painful and costly returns process into a capital-efficient operation. This partnership not only helps merchants free up valuable working capital by reducing refund cycle times, but also enhances their customer experience, ultimately fueling their next stage of expansion."
His message captures the essence of this partnership: financing and operations no longer exist in silos, they become a single engine for growth. Because success isn’t just about selling more. It’s about selling better: with more liquidity, less uncertainty, and logistics infrastructure that makes international feel as natural as domestic.
Fernando Pedraz, CEO & Co-founder of Reveni, adds:
“This integration is important because both Wayflyer and Reveni share the same mission: to support brands in their growth and expansion, frictionlessly and with the ambition to go further. As two companies with a strong fintech DNA, we provide unique value from a financial perspective: Wayflyer enables the investment needed to scale, and Reveni ensures that all post-sale and logistics operations run efficiently. Together, we help ecommerce businesses achieve better results, accelerate their growth, and compete globally with stronger structures.”
This integration is designed for that pivotal moment every brand eventually reaches, when it must decide whether it wants to stay local or become global. And to make that decision confidently, brands need security. They need clarity. And above all, they need partners who understand that growth is not just a goal, it’s a transition.
Wayflyer and Reveni are partnering to support brands through that transition.
- So that capital is never a barrier.
- So that logistics are never a limit.
- So that growth doesn’t feel like a gamble, but like a plan.