Top 7 Translations apps for Shopify
When you decide to start selling internationally, one of the first challenges you'll face is translating your store.
You write your product copy once. In your language, your tone, your words. Then you need to sell in German, French, Japanese, and Dutch, and suddenly you have no idea if your brand still sounds like itself.
That's the real problem with store translation. It's not just about converting words. It's about whether a customer in Munich reads your product description and feels the same thing a customer in New York does. A translation that's technically correct but tonally off doesn't just look bad. It loses the sale.
In this guide, we compare the 7 best translation apps available on Shopify today. We look at how each one handles accuracy, brand consistency, native Shopify Markets integration, SEO, and editorial control. We've included a side-by-side comparison table so you can evaluate them without installing each one.
If you're selling internationally on Shopify (or planning to), this is where to start.
How to evaluate a Shopify translation app
Not all translation apps work the same way, and the differences aren't always obvious until you've already installed one.
The comparison below covers the criteria that matter most when selling internationally on Shopify. On the technical side, we look at how the app integrates with Shopify Markets, and whether translated pages are properly indexable by search engines (including support for translated URL slugs, which many apps still get wrong).
On the functional side, we evaluate interface quality, the ability to translate multiple languages at once, and migration support (because if you're switching from another app, the translation work you've already done shouldn't have to disappear).
A closer look at each app
Orbe Translate
What it does
Orbe Translate is a Shopify-native translation app built around a single idea: your brand has a voice, and that voice should sound the same in every language you sell in. Before translating anything, Orbe learns how your brand writes (your tone, your style, your key terms, the way you describe your products, …). That context becomes part of every translation it produces, across your entire catalog, at scale.
Best for
Shopify merchants who write carefully in their primary language and want that same standard to carry over to every market they sell in, without having to manually review every translated line to ensure it sounds right.
Key features
- Brand context setup: before any translation runs, Orbe configures itself around your brand (tone, communication style, key terminology, and real examples of your content). That knowledge persists and informs every translation from that point forward, keeping output consistent as your catalog evolves.
- AI translation with brand context: bulk translations run with the full brand context loaded, so the output isn't generic AI output, it's copy calibrated to how your brand actually communicates.
- Second-agent review: after the initial translation, a second AI agent reviews the output to detect inconsistencies, off-brand language, and errors before the result reaches the merchant. This is the closest thing to having a bilingual editor in the loop at scale.
- Multilingual preview: review all language versions side by side on the same screen for the same piece of content before anything goes live. No switching between tabs or language settings.
- Draft-and-publish workflow: translations are saved as drafts first. Nothing goes live in your store until you explicitly approve it, giving you full editorial control over what your international customers see.
- Glossary: define terms that should never be translated, always translated a specific way, or kept consistent across every language, protecting brand names, product lines, and key messaging.
- Fully native with Shopify and Shopify Markets: built inside Shopify's architecture, with no external rendering layer, no JavaScript overlays, and no conflicts with your checkout or market setup.
Transcy
What it does
Transcy translates Shopify store content into multiple languages and converts currencies in the same app. It uses AI engines, including OpenAI, DeepL, and Gemini, and includes geolocation detection to show visitors the store in their language automatically.
Best for
Merchants who want a single app to handle both translation and currency conversion across multiple markets.
Key features
- AI translation across 147+ languages using multiple engines (OpenAI, DeepL, Gemini), with manual editing available at every level.
- Built-in currency conversion for 169+ currencies in real time, with geolocation-based display.
- Image localization: banners and visual content can be adapted per market.
- Multilingual SEO support: translated URLs, hreflang tags, and metadata.
- Geolocation auto-detection that shows the right language and currency without requiring the visitor to select manually.
Weglot
What it does
Weglot automatically detects and translates store content across 110+ languages. It operates outside Shopify's native translation architecture, managing its own subdirectories or subdomains per language, and includes a visual editor for reviewing translations in context.
Best for
Merchants who prioritize fast setup and broad language coverage, and who want a visual editor to review and edit translations in context across their storefront.
Key features
- Automatic detection and translation of all store content across 110+ languages, with no manual content mapping required.
- Visual editor for in-context translation review and editing directly on the storefront.
- Multilingual SEO support: hreflang tags, language-specific subdirectories, and translated metadata.
- Custom AI language model trainable with your brand's glossary and translation preferences.
- Compatible with Shopify Markets, though setup requires DNS configuration and contact with Weglot support.
LangShop
What it does
LangShop is a translation app with a broad feature set covering AI translation, manual editing, currency conversion, and dynamic content support. It targets merchants who need detailed control over their multilingual setup.
Best for
Merchants with complex store setups, large catalogs, and specific localization requirements who want a high degree of control over translation quality and workflow.
Key features
- AI translation using OpenAI (GPT-4), DeepL Pro, and Google Cloud, with manual editing at every level.
- Glossary and content rules for maintaining brand terminology across all languages.
- Translation of dynamic content, third-party app content, metafields, and Shopify Checkout.
- Flat-rate pricing with no word count limits on paid plans, making costs predictable as catalogs grow.
- RTL language support, including Arabic and Hebrew, with adapted layout orientation.
Langify
What it does
Langify is one of the oldest translation apps in the Shopify ecosystem, on the market since 2014. It focuses on editorial control, combining manual translation with optional machine translation via DeepL, Google, or GPT.
Best for
Merchants who prioritize translation accuracy and editorial control over speed, and who want to manage their multilingual content manually or with professional translators.
Key features
- Full manual translation workflow with optional machine translation (DeepL, Google, GPT) as a starting point.
- SEO support: hreflang tags and language-specific URLs.
- Third-party app integration for translating content from external tools.
- CSV export/import for working with external translation teams or agencies.
- Migration support: Langify offers assistance for stores switching from other translation apps.
Shopify Translate & Adapt
What it does
Translate & Adapt is Shopify's own free native translation app. It allows merchants to manually translate store content or use Google Translate to automatically translate up to two languages, and to adapt content between markets that share a language.
Best for
Merchants who are just starting to sell internationally need a cost-free starting point and are targeting only one or two additional languages.
Key features
- Free automatic translation for up to two languages using Google Translate.
- Side-by-side editor for reviewing and adjusting translations directly in the Shopify admin.
- Content adaptation for markets that share the same language, enabling regional copy adjustments without creating a separate language.
- Full native integration with Shopify Markets and the Shopify admin interface.
- URL slug translation supported, with some limitations on certain URL segments.
T Lab
What it does
T Lab by Sherpas Design combines AI-powered auto-translation with manual editing, bulk CSV import/export, and image translation. Merchants can bring their own API key for DeepL, Google, or ChatGPT, and an autopilot mode handles new and updated content automatically.
Best for
Merchants who want an accessible, full-featured translation solution with strong AI output quality and image localization, at a transparent and predictable price.
Key features
- AI translation using DeepL, Google Neural Machine Translation, or ChatGPT, with the option to bring your own API key.
- Autopilot mode: automatically translates new and updated content without manual intervention.
- Image translation: banners and visual content can be localized per language, available even on the free plan.
- Glossary for terminology consistency across all languages.
- Multi-currency support and a customizable language and currency switcher.
Conclusion
Translation is one of those areas where the gap between "done" and "done well" is hard to see until a customer in another market doesn't convert. The apps in this list all solve the mechanical problem of putting words into another language. Where they differ is in how much control they give you over what those words actually say, and how confident you can be that your brand sounds like itself on the other side.
For merchants just starting out, the choice is often about cost and simplicity. For merchants who are serious about international growth, the question shifts: not just whether your store is translated, but whether it's trustworthy in every language you sell in.
That's a harder problem, and it's the one worth solving.